Web 2.0 is often seen as a 'buzz word', but in fact it is a loosely based word that describes an advancement in internet technologies. A transition from 'locked' publications put onto the web by the websites owners, and writers only, to a stage where the users and audience have as much input as to what the site has to offer as those who run it.
Originally a topic would be posted, and viewed by the audience solely as observers, but now users can post comments, replies, even tag the post on their own website, and also have their own view on the topic, creating a sort of "internet consciousness", were views are both received and given, creating "a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences." - Tim O'Reilly.
Some examples of this technology include:
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